Located in the heart of northern Europe, this modern and prosperous country is the driving force behind European integration. It is also a country of many contradictions, from the diversity of the landscape to the climate, traditions, cuisines and people, together creating a potent mix which has beguiled millions of visitors, enticing them to return year after year.

France is one of the few destinations which can cater for such disparate tastes, fulfilling all expectations with a wide range of activities to suit every preference. For many visitors, the vineyards of Alsace, Burgundy, the Rhone valley, Provence or Bordeaux represent the real France, whereas 35 million tourists each year flock to the French coast which is blessed with over 1,500 miles of beaches, fringing the English Channel, the Atlantic and the Mediterranean. For those preferring a little more action, the French ski resorts are second to none. No-one can deny the ultimate city of fashion, gastronomy and love is Paris. One can take in the sights of Paris and head for the beach or take a break in the countryside all within a few hours’ drive.

Tourism in France has never been healthier, with an average of 75 million visitors each year – a figure which is set to rise due to an increase in the number of budget airlines offering cheaper flights from most European cities.